Your trusted source for
Natural Diamond Engagement Rings
Colored Gemstone Jewelry
Loose Natural Diamonds
Discover Timeless Natural Diamond Jewelry with Personalized Guidance
With over 36 years of family legacy, we offer high-quality natural diamonds and gemstone jewelry, ensuring each piece reflects your unique story.
We have a deep inventory of fine pieces through O’Neal’s Antiques. Shirley O’Neal has over 35 years of experience and we have the privilege of showing her pieces as our own!
Expert Repair and Service
Fine Jewelry Repair
Have a favorite piece that isn’t quite what it used to be? All of our fine jewelry repair is completed in-house by our Master Goldsmith, Eric Miller. From simple repairs to complete rebuilds, we’re ready to get your favorite pieces back on you and in tip-top shape.
Custom Jewelry Creation
Is there a piece that you’ve always wanted but never found? Let us help you create the perfect piece. From pieces that remember loved ones, to designs that commemorate special events, we’re here to help bring that vision to reality.
Simple Services
Does that ring fit a bit tighter than it used to, or is it falling off? Is your watch not quite keeping time? We’re here to help with routine services such as ring sizing, cleaning, inspections, and watch batteries as well!
Our Commitments To You
Quality
We believe quality is paramount. Fine jewelry represents milestones in your life, and we are here to provide pieces worthy of the excitement and emotion that accompanies these events.
Integrity
We promise to never misrepresent what we provide. We go through extensive education and qualification to ensure that we are equipped to provide you with the most knowledgeable guidance when you’re looking for that special piece.
In the event that we don’t know an answer, our integrity binds us to admit that, and work diligently to find you the answer or solution you’re looking for.
Rapport
Our relationship with you is our lifeblood. By establishing our first two core values of Quality and Integrity, Rapport follows. Your trust is earned, and we look forward to the opportunity to earn it.
What our customers are saying
I can’t praise James Fine Jewelry - Formerly GB Heron enough. Jessica was amazing to work with—so kind, knowledgeable, and genuinely helpful. She offered great recommendations and multiple options to consider without ever being pushy. You can really tell that they care about their clients and the quality of their work. I would highly recommend them to anyone in need of jewelry or jewelry repair services. I will definitely be back again!
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I can’t praise James Fine Jewelry - Formerly GB Heron enough. Jessica was amazing to work with—so kind, knowledgeable, and genuinely helpful. She offered great recommendations and multiple options to consider without ever being pushy. You can really tell that they care about their clients and the quality of their work. I would highly recommend them to anyone in need of jewelry or jewelry repair services. I will definitely be back again! 〰️
I came in to get my wedding set sized. I hadn't been in since the new owners took over. The remodel is beautiful. The people working there were very personable and friendly. They did excellent work at a price I felt was fair. It did take slightly longer than anticipated; however, they did an excellent job with the resize and also polished it so it looked brand new. (Good work takes time!) I will definitely be back in the future.
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Huge shout out to James Fine Jewelry - Formerly GB Heron on their SUPERB customer service this last week! Justin and I sat with Mr. And Mrs. James and found a gorgeous wedding band for me! They held it for us for a few days AND sized it to my size before I even purchased it! Their trust in us has earned them customers for life ❤️💍 I’m obsessed with the baguette diamonds in this band! 😍😍😍
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I came in to get my wedding set sized. I hadn't been in since the new owners took over. The remodel is beautiful. The people working there were very personable and friendly. They did excellent work at a price I felt was fair. It did take slightly longer than anticipated; however, they did an excellent job with the resize and also polished it so it looked brand new. (Good work takes time!) I will definitely be back in the future. 〰️ Huge shout out to James Fine Jewelry - Formerly GB Heron on their SUPERB customer service this last week! Justin and I sat with Mr. And Mrs. James and found a gorgeous wedding band for me! They held it for us for a few days AND sized it to my size before I even purchased it! Their trust in us has earned them customers for life ❤️💍 I’m obsessed with the baguette diamonds in this band! 😍😍😍 〰️
Such a wonderful couple. They aim to please. Not satisfied until you love your choice. Took 3 grandaughters to pick a ring to set my diamonds in. Most patience shown with 3 picky women. Can’t wait for the finished pieces. I know they are going to love them. Highly recommended!!!!!!
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What an amazing job you did on reconfiguring and resizing my wedding set. You have my business. Thanks again
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Very Helpful and knowledgeable!! They carry both unique pieces and also traditional. Prices are the best around. The in house goldsmith is a huge plus!!
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Such a wonderful couple. They aim to please. Not satisfied until you love your choice. Took 3 grandaughters to pick a ring to set my diamonds in. Most patience shown with 3 picky women. Can’t wait for the finished pieces. I know they are going to love them. Highly recommended!!!!!! 〰️ What an amazing job you did on reconfiguring and resizing my wedding set. You have my business. Thanks again 〰️ Very Helpful and knowledgeable!! They carry both unique pieces and also traditional. Prices are the best around. The in house goldsmith is a huge plus!! 〰️
Love this jewelry store!!! Many unique pieces...I especially like their customer service.
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Great customer service, willing to go the extra mile to get exactly what we wanted. Thank you Steve!
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Very happy with our experience with the new owners. I needed repair on my wedding band. Communication was seamless and the repairs were quick. I would recommend to family and friends and we will be back!
Love this jewelry store!!! Many unique pieces...I especially like their customer service. 〰️ Great customer service, willing to go the extra mile to get exactly what we wanted. Thank you Steve! 〰️ Very happy with our experience with the new owners. I needed repair on my wedding band. Communication was seamless and the repairs were quick. I would recommend to family and friends and we will be back!
Come See Us
Walk in to our showroom in Salisbury, MD
or schedule an appointment in our Salisbury, MD or Laurel, DE locations
How We Work
Collaborate With Us
Discuss your preferences and explore our curated selection or design a custom piece
Celebrate Your Moments!
Receive the perfect piece that embodies your story and milestones